Get your story in the top search results on Google is a dream come true.
If you write articles on your own blog, or on a social blog like Medium. It is important to set articles according to the SEO algorithm. SEO optimization of the content is equally important for content writers and bloggers.
Readers only scroll to the first page of the search, and no one cares for the second page. In order to get your content ranked in the top 10 Google results, you must create useful and valuable content for readers. The keywords should be carefully set according to users and search engines.
Following keyword research and content creation, here are six powerful SEO tips I developed to help you rank your Medium story in Google.
Let's dive in.
Optimize Title and Subtitle
- Keep your title engaging and appealing up to 80 characters.
- Write a subtitle of 150 characters.
- Don't add many keywords.
- Don't repeat the title in place of the subtitle.
2. Make the Stories URL Proper For SEO
- Make the URL clean and simple.
- Avoid lengthy URL.
- Follow Medium guidelines to set the story URL.
- Save the URL before publishing.
3. Use T and t Format for Headings and Subheadings
I have seen some beginners after I started Medium consultancy sessions. They commit the mistake of leaving subheadings. Some also make subheadings bold instead of setting them on formats.
- Use the Capital T format for the Title.
- Use a small T format for subtitles.
- Don't use capital T for all subheadings.
- Use a small T for subheadings.
- Add bold and italics for quotes to draw the reader's attention.
- Write short and precise paragraphs.
4. Provide Proper and Best Backlinks
The internal links show that you have control over a particular topic. For instance, if you have written a story about blogging and covered blogging tools, then internal links about blogging tools will inform Google for tropical coverage.
- Make sure that links are useful for readers and easy for Google to understand.
- Keep the reader in mind while using internal links. Always ensure these links provide valuable information to the user.
You can see in this story how I used backlinks:
5. Convert Images into Web format
- Use Alt Text to describe the image.
- Optimize the image by compressing the image into JPG Format.
- Use tools to compress the image.
- Add keywords related to the story in the image description.
6. Use the Yoast SEO tool for Keywords
Meta tags provide information about the search engine of your story. In order to generate a title, subtitle description, and focus keywords you can use the Yoast SEO tool.
All the key takeaways mentioned about help to rank your Medium Story on Google. Always remember Content is King. If your story content is informative and valuable, then the chances of ranking content on Google will be higher. Effective SEO is all about your content and keeping the readers in mind.
Thanks for the readings.
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